Question….
How would I embed google maps into the content?
{google_map}https://mapsengine.google.com/map/u/1/edit?authuser=1&authuser=1&hl=en&hl=en&mid=z3pr8Hhp6Iqo.kTyunBKkDmv4{/google_map}
Answer…
You can do that using the Google Embed API https://developers.google.com/maps/documentation/embed/guide#overview